Villette Makerz is a fablab located in the La Villette Park, which offers to discover and experiment the technologies of the contemporary and artisanal creation.
The studio creates a visual identity based on the several visual codes of fablabs: nesting compositions (optimization of the available space to save materials) represent the shapes, the materials and the machines’ colors of control in a laboratory.
The logo and the font family have been designed in collaboration with Simon Renaud. Each style of the typeface design refers to a fabrication process step. Fails and shape leakage (hacking) are enhanced as they are in a fablab, considered inherent in the creating process.
visual identity, events communication materials, outdoor signage